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CEO and Face of LBB

Swan Tracy

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Biography

Swan is a strategist, event producer, and impact-driven leader working at the intersection of business and humanity.

She is the CEO & Chief Story Teller at Love Beyond Bars Foundation, where she leads initiatives focused on restoring dignity and human connection for individuals behind prison walls — reminding them they are not forgotten.

Alongside her work in social impact, Swan is known for building partnerships and experiences that bring ideas to life in a meaningful and practical way. She works closely with brands, communities, and teams to turn vision into something real and impactful.

At the core of everything she does is a simple belief:
people matter — and the work should reflect that.

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